About the Program

A no-nonsense, real-world program, it quickly teaches your staff what they need to know to: 

• Speak confidently & intelligently about wine

• Excite customers about Virginia wine

• Provide great guest experiences with more repeats & fewer complaints

• Increase sales

• $500 value

Why Participate?

• Without question, better trained tasting room staff produce better results for participating wineries. Your participation also benefits the Virginia wine industry as a whole.

• The program was developed and supported by Virginia Wine because better educated staff across the industry will help Virginia become a world-class wine region and top destination for wine lovers.